I have the proven ability to evaluate and determine specific customer needs as it relates to their marketing and business goals. I have extensive knowledge and experience with quantitative and qualitative data and the ability to research and analyze data for interpretation pertinent to the client and their specific objective. Based upon my industry knowledge and experience, I provide clients with appropriate courses of action to help them be successful. I am a charismatic, motivated team player that works well under pressure.

Professional Experience

McKenna Media Marketing – Omaha, NE
Owner

Freelance for advertising agencies and local businesses as their Media Planner and Buyer; performing all necessary functions of that role which include:

• Determine the best media mix to deliver the message to the client’s target audience.
• Identify online media opportunities (display and search); develop, negotiate, monitor and manage of given online campaigns.
• Negotiate on behalf of clients to obtain optimal rates, premium schedules, and added value on all media resulting in the highest ROI.
• Work on all aspects of the marketing plan from developing the overall strategy to implementation of the media to managing the creative process and creation to the post-campaign analysis.
• Maintain and manage advertising budgets for agency clients and local businesses.

Handle bookkeeping for an advertising agency using QuickBooks.

Anderson Partners – Omaha, NE
Media Director

• Planned, purchased, and continually evaluated all media campaigns from initial budget to invoice reconciliation for traditional media accounts and business-to-business media accounts.
• Researched, planned and implemented various Internet and pay-per-click campaigns.
• Responsible for all client invoice reconciliation of media invoices.
• Negotiated 26% of the annual budget as added value for key client.
• Managed advertising budgets totaling just under $2 million.
• Implemented efficiencies to help not only the Media Department, but also the Account Services Department and clients.
• Built and maintained relationships with media sales representatives and vendors.
• Supervised and trained Media Coordinator.
  

Clark Creative Group – Omaha, NE
Media Director

• Participated on the Baxter-Performance Dealer Group account that included ten dealerships.
• Placed national media for American Gramaphone (Mannheim Steamroller) in the amount of $157K in 41 markets.
• Developed marketing plan for the Omaha Convention and Visitor’s Bureau focused on the introduction of Omaha to the Kansas City market. Expanded the campaign further by partnering with a local casino.
• Managed several multi-market accounts from a fitness club to a jeweler.
• Booked and maintained 2008 political media and required paperwork in the amount of $128K for various Nebraska candidates.
• Managed advertising budgets totaling $2.3 million for 2008 consistently negotiating an average of a 30% discount from rate card rate.
• Implemented new processes in the Media Department to run more efficiently. Which included the tracking of orders to confirmations to ensure accuracy and accountability of makegoods.
• On going training of media staff on media buying and planning.

Rutledge and Associates – Council Bluffs, IA
Media Director

• Responsible for research and development of media plans, identifying target audience and ideal media outlets.
• Recommended media mix and frequency appropriate to client budget and objectives.
• Accountable for negotiating, scheduling, and buying appropriate media and ensuring that it reaches the target audience and accomplishes customers’ goals.
• Maintained relationships and favorable contacts with current and potential advertising accounts.
• Developed, implemented and managed multiple clients advertising strategy, both from a creative and sales goal perspective with direct contact with the decision maker.
• Managed advertising budgets totaling $3.4 million annually – negotiated and ensured the greatest value and quality at each level.
• Experienced in negotiating media in numerous markets including: Omaha, Des Moines, Cedar Rapids, Kansas City, Green Bay, Cincinnati, Cleveland, Youngstown, Carbondale, Sioux City, Columbia, Springfield, Fargo, and Minneapolis.
• Managed Media Assistant.
  

Wallace – Omaha, NE
Customer Service Representative

• Provided internal and external customers with support on various printed orders.
• Processed orders to successful completion and customer satisfaction.
• Provided order status when requested and handled outside vendor issues when necessary.
• Performed copy preparation, forms design, pricing and quotes per customer requests.
  

Journal Broadcast Group – Omaha, NE
Account Manager

• Evaluated customer’s advertising needs.
• Provided solutions to customers utilizing product.
• Maintained relationships with customers at different levels from advertising agencies to small business owners.
• Prospected new clients on an ongoing basis.
• Responded quickly to meet customer needs and resolve problems.
  

Digital Communication Services – Omaha, NE
Account Executive

• Determined customers’ needs and analyze appropriate wireless options and then present to client in the most cost-effective manner.
• Handled all troubleshooting issues for customers for up to eight different wireless carriers.
• Assumed personal responsibility for customer satisfaction.
  

Cox CableRep Advertising – Council Bluffs, IA
Account Executive

• Developed and maintained strong, professional relationships with clients and potential clients.
• Created sales presentations and implemented marketing plans by analyzing the clients business and competitive environment.
• Ensured client satisfaction by overseeing the accurate input of contracts, accurate airing of commercials and make-goods, monitoring of on-air quality and timely delivery of tapes.
• Exceeded annual budget by 12%.